Formed in 2007, Alt Media Sdn Bhd (Alt Media) is a digital and new media company which boasts core skills in platform strategy, content creation and design as well as technical development. These skills are prominently projected in the development and management of Media Prima Berhad's online operations particularly for the existing TV and Radio Networks such as TV3, ntv7, 8TV, TV9, Fly FM, Hot FM and One FM.
Alt Media also launched the nation's premiere lifestyle and entertainment portal GUA.com.my and the countryâ€™s most prominent music portal GUAMUZIK.com.my. Striving to deliver compelling online experiences to consumers, Alt Media also plans to introduce more exciting new surprises in the near future. Alt Media is a fully owned subsidiary of Media Prima Berhad, Malaysia's largest integrated media company.